What social media platforms should my business be on?

Your business should focus on the social media platforms where your target audience is most active. For most businesses, this usually means one or more of the following: Instagram, Facebook, LinkedIn, TikTok, Threads, or YouTube (or a combination of those).

Do I need a social media strategy, or can I just post consistently?

Yes, you absolutely need a strategy. Posting consistently without a clear social media marketing strategy leads to scattered results and wasted effort. A solid strategy aligns your content with business goals, target audiences, and platform best practices.

What’s the difference between social media marketing and digital marketing?

Social media marketing is a subset of digital marketing. Digital marketing includes everything from your website, SEO, email marketing, and paid advertising to your sales funnel. Social media marketing focuses specifically on platforms like Instagram, Facebook, and LinkedIn to build brand awareness and engagement.

Is AI actually useful for marketing, or is it overhyped?

AI can be extremely useful in marketing when used intentionally, strategically, and correctly. It can help with content creation, audience segmentation, keyword research, and even campaign analysis. It’s not a replacement for strategy; it’s an enhancement.

Should my business run paid ads or focus on organic social growth?

The best approach combines both paid and organic marketing. Organic builds trust and long-term brand loyalty, while paid ads expand your reach and drive conversions quickly. I help you grow organically first, then layer in ads when it makes sense, ensuring your investment delivers ROI.

Why didn’t marketing work for us before—and how is this different?

Marketing often fails when there’s no clear strategy, the wrong metrics are prioritized, or execution is inconsistent. What I offer is a done-alongside-you or done-for-you approach grounded in strategy, not guesswork. I guide your business with a focused plan, using the right tools and tactics to drive actual growth, not vanity metrics.