From Lurker to Leader: Winning on LinkedIn’s New Feed
LinkedIn’s Creator Era: How to Win on the New Social-First Feed – Why the platform is rewarding creators and how you can stay ahead.
Remember when LinkedIn was just a place to upload your résumé and awkwardly “Like” your coworker’s work anniversary post? Yeah, those days are long gone. LinkedIn has officially transformed into a creator-driven platform, and if you’re still treating it like a digital job board, you’re missing out.
In the last few years, LinkedIn has gone from a buttoned-up corporate hub to a thriving content ecosystem, rewarding creators who know how to engage their audience without sounding like a robot. Here’s what’s changed, why it matters, and how you can make the most of it.
LinkedIn is Now a Social-First Platform
For years, LinkedIn was where you went to see press release-style updates, industry jargon, and recruiters sliding into your DMs. But the platform has made some big shifts that prioritize engagement over corporate fluff:
Creator Mode Is a Game Changer – LinkedIn launched this to give content creators better visibility, more analytics, and even some exclusive tools. Translation: If you’re posting great content, LinkedIn wants to help you grow.
Video is Taking Over – LinkedIn is now heavily pushing video content. If you’re comfortable on camera, now’s the time to start experimenting.
The Algorithm Loves Conversations – Forget stuffy, one-way updates. LinkedIn is actively rewarding posts that spark discussions, not just passive likes.
📌 Read more: How LinkedIn is evolving to favor content creators
LinkedIn Influencers Are a Real Thing Now (For Better or Worse)
Yep, LinkedIn influencers exist—and they’re not just thought leaders in suits anymore. Some are genuinely insightful. Some are definitely just regurgitating generic motivational quotes. But either way, they’re making an impact.
Viral Storytelling Works – The most engaging LinkedIn posts these days aren’t dry reports or company updates. They’re personal stories, lessons learned, and hot takes on industry trends.
Corporate Influencers Are a Thing – More companies are encouraging their employees (especially Gen Z) to become brand ambassadors by sharing behind-the-scenes content. This is smart—people trust people more than logos.
Thought Leaders vs. Clout Chasers – Authenticity wins here. If you’re just posting to rack up engagement, people can tell. But if you’re sharing valuable, real insights, you’ll build a solid audience fast.
📌 Read more: The rise of LinkedIn’s new generation of influencers
Newsletters, Audio Events, and AI Networking – Oh My
To make LinkedIn even more creator-friendly, they’ve rolled out a bunch of features that actually make it easier to build an audience on the platform.
Newsletters Are Huge – If you’re not using LinkedIn newsletters, you’re missing a massive organic reach opportunity. Unlike email newsletters, these get seen.
Audio Events = Clubhouse 2.0 – LinkedIn jumped on the audio trend, and it’s paying off. Live discussions let you connect in a way that static posts can’t.
AI-Powered Career Networking – LinkedIn’s AI is getting smarter at recommending connections, content, and job opportunities. It’s basically helping you network on autopilot.
📌 Read more: How LinkedIn is investing in creator tools
If You’re Not Creating on LinkedIn, You’re Losing
LinkedIn isn’t just for job seekers anymore. It’s a legit content platform, and the sooner you start treating it that way, the more you’ll benefit. Whether you’re a marketer, a business owner, or just someone who likes talking shop online, now’s the time to double down on LinkedIn as a content creator—because those who do are already winning.
So, what’s your LinkedIn game plan? Are you still lurking, or are you jumping in?
